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Viral Marketing
Market planners also organize discussions and forums where a diverse group of people can talk about a new product Word of mouth advertising can be effectively propagated firstly if the product has the potential to spread and if an interest can be generated around it Adding a tag line akin to the one used by Hotmail earlier to advertise their products by compelling customers to read the email signature is also a good option Referrals and awards associated with these are good campaign pointers